MindSet Playbook

Why Category Design?

Episode Summary

Just how important is it to have others chasing after you, rather than you chasing your competitors? Is your why so compelling that nothing stands in your way, while driving your team to give their heart and soul to its fulfillment? Kevin Maney is a journalist who has been covering tech and society for 30 years, as well as a best selling author of the game changer, Play Bigger. Kevin is also a partner at Category Design Advisors, where he and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business.